It goes beyond making people satisfied with your product. Customer delight has some common practices like coupons or discounts that will create a positive reputation. If a customer is not happy with you, they can simply churn to another brand that will offer them the right experience.Ĭustomer delight requires the brand to capture the interest of customers across social media and with the product.Ĭustomer delight can be defined as meeting customer expectations, surpassing them, and ensuring that the customer feels a positive experience with the product or company. Customer experience and customer delight are non-negotiable due to the prevalence of multiple options for customers. Customer delight has become a requisite in the business world. They need to be brand advocates who ship for you and drive long-term growth. Keeping customers engaged in the company and its offerings is tough. The key to doing that is by making sure customers understand your value. It goes above and beyond a good customer experience. Customer delight is about meeting customer expectations and exceeding them.
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